Introduction
With over 16 years in business, Maveric Inc., is your source for marketing and branding solutions, creative print design, e-marketing, web design, and web hosting services. Because we understand that as a business owner, your time and budgets are constrained, we work closely with you to establish early on your marketing direction and goals and to develop appropriate and effective strategies within your time frame, budget, and targeted market.
Branding
Initial brand development or re-branding phase and on-going brand promotion and maintenance.
• Develop a Branding Blueprint - who are you , what you stand for…what you do for customers.
• Brand Character - description and how you envision your brand, how should customers view it.
• Brand Creative Guide - corporate colors, fonts, and rules for depicting your brand across multiple media
Consistency and repetition are essential for a successful branding campaign – use multiple methods of advertising – develop a company image that you are comfortable with.
Advertising and promotion
Based on the Marketing Plan, the focus of your advertising should be clear: whether it’s product oriented advertising focusing on promoting specific product(s), services, or ideas – image advertising aiming to enhance your organization’s importance, educate an audience, or address negative publicity – advocacy advertising to influence a target audience, or public service advertising.
Product and company promotion should be incorporated into the Marketing Plan. Will the company sponsor local sports teams, attend networking conferences and hand out promotional material, hire a local celebrity as a spokesperson, or be involved in other locally prominent activities to promote their brand, products, and services.